Posted by: juliane in: ● February 6, 2009
Brands noticeably increased in popularity and have more importantly become a necessity for the success of a product. In marketing, a brand is the symbolic embodiment of all the information connected with a product or service. This independent study examines the concept of brands in advertising and explores the promise that a brand holds and [...]
Posted by: juliane in: ● February 2, 2009
This book examines whether major high streets are moving in the same direction, spurred along by the imperatives of globalisation. The changing nature of high streets is closely linked to economic forces and London’s ambition as one of the world’s leading capital cities to host a wealth of international retailers. The impression of a repetitive [...]